Topaz Labs is a privately owned company in Dallas, TX, that specializes in distilling the most advanced developments in imaging technology into useful software products for photographers and videographers.

The Topaz Way of Business

We strive to make the absolute best product experience we possibly can - period.

First, we practice relentlessly continous improvement on every aspect of our business, from our customer service to our website to our products to the technology that power them. We firmly believe that the only way to create great products is to constantly improve them, and so we release many updates that enhance the functionality of the software. To date, these updates have always been free.

Second, we strongly emphasize efficiency and are devoted to our work. You'll often find us at the office after hours, on weekends, or overnight to finish up a project or catch a deadline. We each take pride in our individual abilities to do the work of many people - and our team's ability to do the work of a much larger company. This means less cost for you and better quality in our products.

Finally, we strongly believe that happy customers are our best marketing. We invest our money into creating lower-priced/high quality products instead of a large advertising spending budget. (For example, we have only run an ad in one magazine.) The money that would have gone into a bloated advertising budget instead goes directly towards giving our customers value: low prices, fast support, and free updates.

People always ask us how we sell our plug-ins at such low prices and give so many free updates. This is how: we rely on satisfied customers as our main form of advertisement. Because we place our money into giving our customers more value rather than buying ad space, many happily spread the word.

Thank you for this - we would be nothing without our happy customers and we always remember that!